The beauty we aim for lies not in superficial decoration, but in uncovering the intrinsic value of materials through technological innovation. Our philosophy is built on three core beliefs:

Beauty is not added, but drawn out
We respect the inherent appeal of materials and pursue essential beauty that reflects their inner nature on the surface.

Beauty dwells beyond sincere work
We believe that accumulated sincere actions give products dignity and an indescribable beauty.

Beauty is created together with people and society
Our purpose is to create the highest beauty together with people and society through first-class technology.

This belief is most clearly reflected in our unique black stainless-steel technology, Abel Black. Unlike painting or plating, which cover a surface, Abel Black draws out deep black tones by precisely controlling the growth of the stainless-steel oxide layer and the interference of light—retaining the natural metallic texture while enhancing its depth and richness

Creed
Pursue the highest beauty through world-class technology.

Motto
With sincerity as our guiding principle, work together in harmony and become people who build world-class technology.

Purpose
With world-class technology, create the highest beauty together with people and society.

Mission
Create products that astonish connoisseurs around the world (BtoP – Business to Professionals).

Vision
As the first-call company, become a business that makes a significant contribution to society.

Values – Five Pledges

1. We take pride in creating excellent products quickly and consistently, with sincerity.

2. We proactively engage in our work and strive to create a harmonious workflow.

3. We respect ideas and time, and never cease our research and efforts.

4. We act responsibly, considering the prosperity and fundamental principles of our business partners.

5. We love our work, maintain dreams and youthful energy, and strive to create a bright and positive workplace.

1. We will comply with the requirement of the laws and regulations, and the demands of the customers.

2. We will consistently improve the efficiency of the quality management system established by the Company.

April, 2019
ABEL Co., Ltd. Representative Director
Kosuke IAI

We have obtained Quality Management System ISO9001:2015 Certificate.